The couple have spent a lot of time building awareness for Archewell. The group includes the couple’s non-profit charitable arm, The Archewell Foundation, as well as lucrative for-profit business divisions focusing on media production – Archewell Audio and Archewell Productions.
But bombshell claims against the Royal Family, both in the couple’s recent Netflix documentary series and Harry’s new book, has left one marketing expert confused over their brand strategy and has warned about the problems it poses in the future.
Pauline Maclaran, Professor of Marketing and Consumer Research at Royal Holloway University of London, told Express.co.uk: “Harry has gone too far with his criticisms of the Royal Family. He is certainly not going the right away about this.
“What is getting lost in all of this is the Sussex brand. What is the Sussex brand?”
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