The Duke and Duchess of Sussex are trapped in a “split position”, a reputation management expert suggested.

Meghan and Harry, who stepped down as full-time working royals in the spring of 2020, have spent the past three years creating a new life for themselves in the States.

But, while they continued their charity work, struck profitable deals with entertainment giants and launched their organisation Archewell, they have also publicly reflected on their time as working royals.

Their revelations and criticism of the Firm have garnered public attention, but at the same time it has further linked their brand to the royals rather than broken away from it, according to commentator Edward Coram-James.

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