The Society of Editors’ Media Freedom Conference hosted a panel focusing on the future of royal reporting, with Sophie Peachey claiming the royals do not “resonate” as much with Gen Z – the demographic also known as “zoomers” who were born from the mid-1990s.

She said there had been a “massive uptake” for The News Movement‘s royal coverage, but added: “What we found was that what Gen Z was interested in was not the people, it’s the institution as a whole, it’s the themes that shroud the monarchy.”

She claimed that the Firm is being viewed by Gen Z as another “family dynasty”, explaining: “It’s becoming a Kardashians.

“One thing the monarchy does still have is this mystique. We’ve got a million influencers. None of them are royal – that will always be a thing, they will always have that, there will always be that one-upmanship there.

“And when you’re pumping out books and interviews with Oprah, you’re doing documentaries, it’s just becoming another reality TV show.”

Daily Telegraph associate editor Camilla Tominey, who also moderated the panel, admitted that the Duke of Sussex had “pulled back the curtain” and “we’ve all seen him in his underwear”.

Royal editor of the Sunday Times Roya Nikkhah added that the Firm are acknowledging young people’s lack of interest in them and want to tackle the issue.

READ MORE: Harry and Meghan under fire for ‘confusing U-turns’ in row with royals

Ms Nikkhah said: “A constant concern for the royal family, the younger generation… is how do we stay relevant? How do we reach those audiences?… Are younger audiences even interested? And if they’re not what does that mean for the future of the monarchy?”

She also defended the royal rota that Prince Harry criticised on the Sussex Netflix documentary series, a system which assigns journalists to royal events, and the press briefings that take place between reporters and the royal household.

She said: “Of course there’s briefing. If I get a fact and I want it checked out, I’ll ring up one household, get some guidance on it.

“The point to make here is that when Harry was an official working member of the Royal Family, if he wanted to let you know something he would let you know something and he would get his press secretary to brief.

“He has press secretaries now, that’s still going on. So yes of course there is guidance given, yes of course there is briefing as there is with pretty much any specialism.

“It’s not as sinister as I think Harry and Meghan would like everyone to believe.”

During the panel royal biographer Catherine Mayer attacked the way Meghan in particular had been reported in the press, accusing a lot of the coverage of being “racist and misogynistic”.

However Daily Mirror royal editor Russell Myers argued back that reporting on “Meghan, and indeed Harry as a couple when she first came on the scene, was overwhelmingly positive”.

*This story has not been edited by The Infallible staff and is auto-generated from a syndicated feed.